WHAT IS A MICRO BRAND WATCH?
Micro Brand Watches are the chidren of the digital economy. They are watches - and brands - created by watch-geeks using crowdfunding platforms. These watches are manufactured once a minimal quantity of pre-orders, decided by the creator is reached. This crawdfunding permits to access to the industrial level with no necessity of a consequent money deposit and with no distribution network to create.
These watches are all produced in very limited quantities and are not proposed in the usual watches distribution channels. Their distribution system is very short (creator/client or creator/distributor/client) so their can be proposed at very attractive conditions, 30% to 40 % cheaper than in the traditionnal distribution for equvalent products.
Created by passionate individuals, they usually express their esthetism or personnality.
BRICKYARD is a market place for some of the most interesting Micro Brand Watches, proposing rare watches, assembled in limited quantities, at a right price not taking in consideration the important marketing expenses that are common in this industry.
Watches produced in limited quantites
Esthetism and personnality
Fair prices direct from creators
Financed with crowdfunding